Ashton Colaire

An online shop giving a look into cheaply made and useless goods that serve no purpose in our lives.

Today we are wrapped in what some people call “The Hunt”. We are always on the prowl for the next best thing or the next coolest gadget. We are so wrapped up in the hunt, that it makes us miserable. We’re so miserable, that we spend all of our time trying to satisfy our hunger for things. In actuality, it’s not the stuff that we want, we crave the feeling that buying stuff gives us. This sense of fulfilment that advertising giants make us believe is found through their products.

The website is a fake online store with the idea of “selling nothing”. The site sells cheaply made goods to illustrate that we need to live more deliberately. The items sold, have outrageous prices and very sarcastic and satirical captions. This website isn’t here to force the idea of minimalism down everyone’s necks or to explain the issues with consumption. The website is here to explain the problem with compulsive consumption. Buying items because we are told to, and that these things will bring us happiness and a sense of fulfilment. People need to start taking control of the items that come into their homes. To live a life that is deliberate.

Ashton Colaire 
I am a designer, a Pokémon trainer, an athlete and a friend. I really like the idea of minimalism and living life deliberately. I feel like it’s a cliché to be a graphic designer and a minimalist, but minimalism designs just hits different. I try my best to experiment in my work with different styles, but my works usually tend to lend themselves to minimalism.

Thank you to our Capstone volunteers, including students Leslie Ramirez, Chris Keramidas, Caroline Schlegel, and faculty member Laura Rossi García. Special thanks to 2020–21 Capstone faculty Shiro Akiyoshi, Nathan Matteson, and Heather Snyder Quinn.

College of Computing and Digital Media
School of Design
243 South Wabash Avenue, Chicago IL 60604

Graphic Design Capstone Showcase 2020 and 2021
Advisors: Shiro Akiyoshi, Nathan  Matteson, and Heather Snyder Quinn