Kiana Lopez
Lost in Type

Lost in Type is a series of three books that showcase the distinct vernacular and corporate typographies in the neighborhoods of Rogers Park, The Loop, and Wrigleyville in Chicago, Illinois. These books display how similar but different these three communities are just from the designs of their typography.

This project is an experiment on questioning society’s expectations on what is considered “good” or “bad” design with typography. My goal is to show that design does not have to be professional or perfect to be considered “good” design and there is beauty in imperfect design. The three books show the controversial fonts in these few neighborhoods and exhibit how our culture and upbringing, whether consciously or subconsciously, influence how we approach design.

An inspiration for this project is graphic designer and photographer Molly B. Woodward. Since 2008, she has been documenting vernacular type in urban environments and has been displaying her work through a website, blog, and on social media platforms, Twitter and Instagram. She takes photos of objects with type ranging from abandoned billboards to manholes and manages to show the beauty in every single one of them. 

Kiana Lopez
Kiana Lopez is a Senior studying Graphic Design at DePaul University and has a passion for many different art forms. She has always had an interest in illustration, painting, and photography, but then discovered her love for digital design in her late high school years. Due to her experience at DePaul, she now has knowledge of product, packaging, branding and web design.

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Thank you to our Capstone volunteers, including students Leslie Ramirez, Chris Keramidas, Caroline Schlegel, and faculty member Laura Rossi García. Special thanks to 2020–21 Capstone faculty Shiro Akiyoshi, Nathan Matteson, and Heather Snyder Quinn.

College of Computing and Digital Media
School of Design
243 South Wabash Avenue, Chicago IL 60604

Graphic Design Capstone Showcase 2020 and 2021
Advisors: Shiro Akiyoshi, Nathan  Matteson, and Heather Snyder Quinn