Miri Rusakov
Protect the Parks

Protect the Parks is a non-profit organization with the goal of saving the national parks by appealing to young leaders. I invented the brand, developed the brand identity, and designed various brand applications as well as campaigns.

The US National Parks are in danger. As the next generation of leaders emerges, more facts regarding the threats facing the parks today needs to reach these youth in an effective and engaging manner. This target group needs resources, inspiration, and motivation to continue the protection efforts that previous generations before them began. To address this problem, I created Protect the Parks, a non-profit organization with the mission of saving the U.S. National Parks by putting them at the forefront of the issues that emerging leaders care about.

My solution to this problem included developing a recognizable and bold brand identity that aids in the organization’s mission of educating young leaders and motivating them to take action and get involved. Inspired by the wild, the minimal, yet vibrant brand identity is memorable and provides a sense of urgency with eye-catching typography, colors, visuals, copy, and more. As the core of the brand, the Protect the Parks logo draws from the American Wild West to evoke a sense of nostalgia. From the website to business cards to digital ads and other brand applications, I developed a cohesive and strong brand that facilitates the mission and objectives of Protect the Parks.

Miri Rusakov 
Miri is a graphic designer who is passionate about creating strategic brand systems and human-centric experiences. She believes that design is a problem-solving tool that has the power to add value, drive engagement, and shape perceptions.

Growing up, Miri was fortunate to get to visit many of the national parks. Her experiences there fueled her love for the parks and inspired her to combine her passion for branding and the national parks for her capstone project.

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Thank you to our Capstone volunteers, including students Leslie Ramirez, Chris Keramidas, Caroline Schlegel, and faculty member Laura Rossi García. Special thanks to 2020–21 Capstone faculty Shiro Akiyoshi, Nathan Matteson, and Heather Snyder Quinn.

College of Computing and Digital Media
School of Design
243 South Wabash Avenue, Chicago IL 60604

Graphic Design Capstone Showcase 2020 and 2021
Advisors: Shiro Akiyoshi, Nathan  Matteson, and Heather Snyder Quinn