Keeping Up With Absolutely Nothing is an ode meant to place emphasis on the public escaping reality through media and avoidance of everyday life. Is it Creative Burnout? Is it Mental Illness? What are we really running from? Deciding to approach this concept from a strictly creative standpoint, I have created a PR Box reflecting a rewatch Podcast, Welcome to the O.C. Bitches!, and what that would look like if it were sent out to the previous cast members of The O.C., the television show the podcast is based upon.
Keeping Up With Absolutely Nothing is an ode meant to place emphasis on the public escaping reality through media and avoidance of everyday life. Is it Creative Burnout? Is it Mental Illness? What are we really running from? Being a current creative that has been affected by Creative Burnout, I studied, collected visual information, and observed public figures, people that are reputedly in the spotlight, and what their day-to-day operations “seem” to look like.
Additionally, I chose to personally indulge myself on a project that I’m currently involved in that requires me to communicate and operate within the world of the media and celebrities of unique calibers each and every day. I observed that a common theme in sending and receiving newly released products, brands, etc. companies are designing these much-elaborate PR Boxes to be sent out and shared to those on “the list” and are received then shared, once again, when the person on the receiving end shares their personalized, PR Box with their million of followers-- creating an immediate Digital Advertising and Social Media-influenced Promotional way to promote the product, brand, or whatever is at hand, in such an immediate and influential way. This fascinated me.
Within my Project, Keeping Up With Absolutely Nothing, I became connected with an article named exactly that. It touched on the way we as a society have normalized escaping reality through the media and how these “escapes” give us a recess from everyday life, almost a gift to oneself of self-care. I began to connect the dots between these concepts: the media + creative burnout + mental illness + self-care + escaping. Ultimately, this project aims to connect the media, the way we ingest it both visually and creatively, and how to incorporate boundaries and healthy self-care methods while doing it.
Particularly, one sentence stuck out that perfectly lays out the concept for my Project Abstract, “There is something enticing about being able to turn on a program and view it simply just to view it; not watching something to perfect your curated LetterBoxd profile or to become a connoisseur in every niche subject matter. In some ways, having 45 minutes of blissful ignorance serves as a form of self-care…. To shut out the rest of the world for a small minute..” (Zoe Klein, The Daily Cardinal).
Molly Darm
Molly Ann-Jordan Darm is a Designer that found her way into the realm of Digital Design and Digital Media through the experience of her work in Social Media. Her post-grad interests include Social Media, Graphic Design, Content Creation, Image-Editing, and any Freelance Creative work. She is a self-driven, self-disciplined leader with a passion for creativity and creative direction that started when she was young. In her free time, she enjoys taking time to practice her own self-care, interior decorating, carefree photography, and continues to work on her craft-- Design.
︎︎︎ Portfolio
︎︎︎ Email
︎︎︎ LinkedIn
Molly Ann-Jordan Darm is a Designer that found her way into the realm of Digital Design and Digital Media through the experience of her work in Social Media. Her post-grad interests include Social Media, Graphic Design, Content Creation, Image-Editing, and any Freelance Creative work. She is a self-driven, self-disciplined leader with a passion for creativity and creative direction that started when she was young. In her free time, she enjoys taking time to practice her own self-care, interior decorating, carefree photography, and continues to work on her craft-- Design.
︎︎︎ Portfolio
︎︎︎ Email
︎︎︎ LinkedIn
